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商品編號： HKU334 出版日期： 2004/07/23 作者姓名： Farhoomand, Ali;Hoosain, Amir 商品類別： Operations management 商品規格： 13p 再版日期： 地域： Hong Kong 產業： Shipping 個案年度： 1980 - 2004
商品敘述：
Gives an account of how a ship management company was able to set itself apart from competitors and from its clients'' own in-house technical and crew management capabilities by embracing a culture of continuous improvement and implementing Total Quality Management systems. The shipping industry was not alone in being regulated, but its distinctly international nature made ship managers, as cost-cutting practitioners, particularly open to criticism. A ship management company''s very existence hinged upon its ability to convince ship owners that it would preserve their valuable assets and maximize revenue-earning potential--demonstrating that its collective skills were superior and more cost effective. As a result, an effective quality assurance system that continuously improved the organization''s human and business systems could enhance efficiency and have a significant marketing impact.
涵蓋領域：
International business;Change management;Total quality;Customer relationship management
相關資料：
Case Teaching Note, (HKU335), 4p, by Ali Farhoomand, Amir Hoosain
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